In today's world, it's no overstatement to say that many of us spend much of our lives on social media. There is a motto among millennials, 'If you didn't Instagram it, did it even happen?'. Social media has become an integral part of people's lives and daily routines. It is not uncommon for the last action before going to bed to check the social media feeds and the first thing again after waking up. Given the importance and enormous time that we as consumers spend on social media, it is hardly surprising. Companies and advertisers use the social platforms on which their target groups are.
But the attention span of "Generation Instagram" is just as long as it takes to double-tap an image on the smartphone screen. Competition is increasing steadily, which is why profiles find it frequently difficult to be noticed by potential consumers. A clear social media marketing strategy is essential for companies.
According to smart insights, there are 3.484 billion social media users globally, which is a 9% increase compared to last year. This averages to 45% of the world's population is on social media. It also showcases that social media adoption has surpassed previous estimates, which proposed that an estimated 2.82 billion would be using social media in 2019. This indicates that brands can reach larger audiences than ever before.
Niche platforms are expected to grow
Video content will dominate
Convenient shopping on social media
Shopify offers small and medium-sized retailers an infrastructure with which they can start or expand their online shops. From creating the shop, selling, and marketing products to managing orders, shipping, and inventory: with this software, companies can provide customers with a practical and convenient buying experience. Above all, products can be sold directly via social media.
Snapchat is the pioneer for the merger of AR and social media. The app lets users create 3D Bitmojis by themselves and integrate them into the immediate surroundings. Filters that can be expanded with animal or facial features, for example, are also used in the real world.
Conclusion
If you haven't yet customized your marketing strategies for social media channels, you should do it for 2020. Especially when it comes to building a brand and reach, social media trends indicate that new technologies such as chatbots and AR are being used on social platforms or maybe you could develop your own app through social networking app development. In this way, you not only attract more attention to your product, but also speed up a user's purchase decision.
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